Google Ads conversions
Google Ads conversion tracking setup for leads you can trust.
Conversion actions that count each lead once, and a path to tell Google which leads became customers.
From $200 fixed job
Free first look
What are you seeing?
Reply within 1 business day. No payment before a written proposal.
- 9 years in digital marketing, since 2017
- 30+ clients
- Fixed scope and a written agreement
- An invoice for every payment
The problem
Sound familiar?
Each of these has a cause that an audit can find before anything is changed.
- Google Ads conversions don’t match the leads you actually received.
- The same lead is counted twice: once by the Ads tag, once from GA4.
- Smart Bidding optimises on form fills, not on qualified leads.
- The gclid gets lost between your site and your CRM.
- Nobody knows which conversion actions are primary.
The fix
What gets done
The same order every time: evidence first, then changes, then a handover your team can keep.
Audit
Conversion actions, primary and secondary goals, tags, auto-tagging and consent reviewed.
Plan
Which actions count, how, and whether enhanced conversions and offline imports fit your setup.
Setup
Conversion tag in GTM with a transaction ID, Conversion Linker, gclid stored with each lead; enhanced conversions where consent allows.
Test and hand over
Checked in Tag Assistant and Google Ads diagnostics, with a test offline upload when included.
You receive
- Conversion action map: primary, secondary and how each is counted
- GTM tags with consent checks and deduplication by transaction ID
- gclid captured with every lead, plus the offline import format
- Written handover your team can maintain
How long: Typically 3–7 working days after access; offline imports depend on your CRM. An estimate, not a guarantee.
Your options
Do it yourself, or with İlkan Digital
Doing it in-house is a real option if your team has the time. This is the honest difference.
| Topic | On your own | With İlkan Digital |
|---|---|---|
| Counting | Duplicate actions and mixed primary goals | One primary action per outcome, counted once |
| Lead quality | Bidding sees every form fill as equal | Qualified or won leads imported with gclid |
| Privacy | Enhanced conversions switched on without checking consent | Hashed data only with the visitor’s consent |
| Cost | Your team’s time | From $200, quoted upfront |
| Afterwards | Undocumented setup | Written handover your team can maintain |
Price
From $200 fixed job
Fixed scope, quoted before work starts. Written agreement and an invoice for every payment. How we work →
FAQ
Before you ask.
Something else? Ask in the form.
Do I need a CRM for offline imports?
Not necessarily. A list with the gclid, the outcome and its date can be enough to start.
Are enhanced conversions privacy-safe?
They send hashed customer data and need the visitor’s ad_user_data consent. They are set up only where your consent setup allows it.
GA4 import or the Google Ads tag?
One should be primary for each outcome, so leads aren’t counted twice. The plan says which and why.
How long does it take?
Typically 3–7 working days after access; offline imports depend on your CRM.
Start with a short brief.
Fixed scope and price before any work starts. See all services