Meta Pixel & Conversions API
Meta Conversions API setup, deduplicated and documented.
Browser-only tracking misses conversions, and a Conversions API added without deduplication counts them twice. This service sets up Pixel and Conversions API as one system, so Meta gets each event once, with the details it needs.
From $200 fixed job
Free first look
What are you seeing?
Reply within 1 business day. No payment before a written proposal.
The problem
Sound familiar?
Each of these has a cause that can be found in an audit before anything is changed.
- Meta reports fewer conversions than your CRM or shop.
- Events are counted twice since the Conversions API was added.
- Event match quality is low and nobody knows why.
- Purchase or Lead fires on the wrong page, or more than once.
- Leads that become customers never reach Meta.
The fix
What gets done
The same order every time: evidence first, then changes, then a handover your team can keep.
Audit
Current Pixel, events, parameters and any existing server events reviewed in Events Manager.
Event map
One list of events, where each fires, and the event_id that ties browser and server together.
Setup
Pixel and Conversions API events sent from your site, CRM or platform integration, with consent respected.
Test and hand over
Checked in Test Events for deduplication and parameters, then documented for your team.
You receive
- Event map with names, triggers and parameters
- Pixel and Conversions API events with event_id deduplication
- Consent-aware setup that respects your cookie banner
- Test Events check and a written handover
Price
From $200 fixed job
Fixed scope, quoted before work starts. Written agreement and an invoice for every payment. How we work →
FAQ
Before you ask.
Something else? Ask in the form.
Do I need a developer?
It depends on your site and CRM. The audit shows exactly what is needed before any price is final.
Shopify, WordPress or a custom site?
All can send Conversions API events; the route differs. The written plan names the one that fits your setup.
Is my site in a restricted category?
Then the setup follows the dataset’s limits. See restricted health tracking.
Related guides
Read first, if you prefer.
Start with a short brief.
Fixed scope and price before any work starts.