Meta health restrictions
Meta restricted health data? Rebuild the signal, inside the rules.
When Meta classifies a site as health or wellness, it strips URL data, blocks custom parameters and limits what can be sent. Most setups break quietly. This service maps what is still allowed and rebuilds a clean path for those signals.
From $200 audit
Free first look
What are you seeing?
Reply within 1 business day. No payment before a written proposal.
The problem
Sound familiar?
Each of these has a cause that can be found in an audit before anything is changed.
- Events Manager says “Some of your website data has been blocked”.
- Conversions stopped arriving or dropped sharply overnight.
- Custom conversions based on URLs no longer match anything.
- Campaigns optimise on clicks, not on people who book.
- Nobody can say which events are still allowed on this dataset.
Selected work · Pain medicine, Istanbul
Tracked from the ad to the treatment room, under Meta's health restrictions.
A non-surgical spine treatment grown across 7 physicians. Every campaign was judged on treated patients, not on form fills. Read the case
- Monthly ad spend
- TRY 8–14M
- ROAS on treatments done
- 5–9×
- Physicians
- 7
The fix
What gets done
The same order every time: evidence first, then changes, then a handover your team can keep.
Audit
Dataset status, events, parameters and custom conversions reviewed. Nothing is changed yet.
Written plan
Which signals are blocked, which are still allowed, and the cleanest path for each.
Setup
Standard events with neutral names, Pixel plus Conversions API with event_id deduplication, consent first.
Deeper signals
Booking and outcome events from your CRM sent back where the dataset allows it.
You receive
- Audit report with the restriction status of your dataset
- Event map: what fires where, and what each event may carry
- Pixel and Conversions API events with deduplication
- Handover document your team can maintain
Price
From $200 audit
Setup from $300. Fixed scope, quoted before work starts. Written agreement and an invoice for every payment. How we work →
FAQ
Before you ask.
Something else? Ask in the form.
Can the restriction be removed?
Meta decides the classification. The work is to measure as well as possible within it, not to get around it.
Will my campaigns work again?
There is no guarantee: Meta decides delivery. The aim is that campaigns optimise on the deepest signal your dataset still allows.
Do you need access to my accounts?
Partner or user access to Business Manager, Events Manager and your tag manager. Everything stays in your accounts.
Related guides
Read first, if you prefer.
Meta health and wellness restrictions in 2026: what is blocked and what still works
How Meta's health and wellness data restrictions work in 2026: core setup, restricted standard events, full restrictions, and what you can still measure.
Restricted trackingMeta says "Some website data blocked": what it means and what to do next
Why Meta restricts pixels on health, personal hardship and financial sites, what stops working, and the compliant way to get a usable signal back.
Start with a short brief.
Fixed scope and price before any work starts.